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5 Tips to Properly Care For Your Advertising Wraps

Advertising wraps are an effective and cost-efficient method of promoting your business, brand, or event. These wraps, made from high-quality vinyl, can be applied to vehicles, walls, windows, and various other surfaces. When properly cared for, advertising wraps can last several years, providing a significant return on investment (ROI) for your marketing efforts.

That being said, let's talk about the importance of maintaining your advertising wraps and provide you with some tips and tricks on how to care for them properly. By following these guidelines, you can ensure that your wraps remain vibrant and eye-catching for as long as possible:


1. Regular Cleaning

One of the most critical aspects of advertising wrap care is regular cleaning. Dust, dirt, and grime can accumulate on your wraps over time, dulling their appearance and potentially causing damage to the vinyl. To maintain the visual impact of your advertising wraps, it's essential to clean them regularly. Here are some cleaning tips:

  • For vehicle wraps, wash them at least once a week using mild detergent and water. Avoid using high-pressure washers, as they can cause the wrap to lift or peel.
  • For indoor wraps, dust them with a microfiber cloth or a soft brush regularly, and clean them with mild detergent and water when needed.
  • Always rinse your wraps thoroughly after cleaning to remove any soap residue.
  • Avoid using abrasive cleaners, solvents, or alcohol-based products, as they can damage the wrap material.


2. Protect from Sun Exposure

Prolonged exposure to direct sunlight can cause the colors of your advertising wraps to fade over time. To prevent this, try parking your wrapped vehicle in the shade whenever possible or using a UV-resistant cover. For indoor wraps, consider installing UV-blocking window films or shades to protect them from sun damage.


3. Address Damage Immediately

If you notice any damage to your advertising wraps, such as lifting edges, bubbles, or tears, it's essential to address the issue as soon as possible. The longer these issues go unaddressed, the more likely they are to worsen and require more extensive repairs or even a complete re-wrap. Consult a professional wrap installer for advice on how to repair minor damage or to schedule a repair appointment.


4. Avoid Prolonged Exposure to Extreme Temperatures

Extreme heat or cold can cause your advertising wraps to expand or contract, potentially leading to damage such as bubbling, lifting, or cracking. To minimize the risk of temperature-related damage, avoid parking your wrapped vehicle in areas with direct sunlight for extended periods, and try to keep indoor wraps in climate-controlled environments.


5. Proper Installation and Removal

Lastly, proper installation and removal of advertising wraps are crucial to their longevity. When having your wraps installed, make sure to choose a reputable and experienced professional who uses high-quality materials. If you need to remove or replace your wraps, consult a professional, as improper removal can damage the underlying surface and make future wraps more challenging to apply.



Proper care and maintenance of your advertising wraps are essential to ensure they remain visually appealing and effective in promoting your brand or business. By following the tips and advice outlined in this blog post, you can help prolong the lifespan of your wraps and maximize your marketing ROI. With the right attention and care, your advertising wraps can continue to make a significant impact on your target audience for years to come.

Total Truck Branding provides comprehensive branding services for semi-trucks, trailers, and other vehicles, using the finest quality materials for printing. If you are looking for truck wraps and more, check out what we can do for you!