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Vehicle Wrap Marketing Statistics You Should Know in 2023

Vehicle wrap marketing has become increasingly popular as a cost-effective way for businesses to reach a large audience. In 2023, vehicle wrap marketing statistics are expected to show even more remarkable results. In this article, we'll delve deeper into the benefits of vehicle wrap marketing and explore key statistics that businesses should know.


Vehicle Wraps Generate Up to 600 Impressions Per Mile

One of the significant advantages of vehicle wrap marketing is its ability to generate a high number of impressions. According to the Outdoor Advertising Association of America (OAAA), vehicle wraps generate up to 600 impressions per mile. This means that for every mile a vehicle travels, it is likely to be seen by hundreds of people. This high level of exposure makes vehicle wraps an excellent advertising tool for businesses looking to reach a large audience.

The effectiveness of vehicle wraps can be attributed to their ability to catch people's attention. A well-designed vehicle wrap can be eye-catching and memorable, making it more likely that people will remember the brand being advertised. This is supported by the fact that 97 percent of people remember seeing a vehicle wrap ad, according to the OAAA.


Vehicle Wrap Marketing Reaches 92 Percent of U.S. Residents

Another significant advantage of vehicle wrap marketing is its ability to reach a vast audience. The OAAA reports that vehicle wrap marketing reaches 92 percent of U.S. residents. This means that nearly everyone in the country is likely to see a vehicle wrap at some point. This broad reach makes vehicle wrap marketing an excellent choice for businesses looking to increase brand awareness.

The broad reach of vehicle wrap marketing is due to its mobility. Unlike traditional forms of advertising, vehicle wraps can move around and reach people in different locations. This allows businesses to target specific areas or demographics, making vehicle wraps a versatile advertising tool.


Ninety-Seven Percent of People Remember Seeing a Vehicle Wrap Ad

As mentioned earlier, vehicle wraps have a high recall rate of 97 percent, according to the OAAA. This is due to the eye-catching nature of vehicle wraps. When done correctly, vehicle wraps can be attention-grabbing and memorable, making them an excellent tool for increasing brand recognition.

Vehicle wraps are also a great way to create a professional image for a business. A well-designed vehicle wrap can make a business look more established and reputable. This can be especially beneficial for small businesses or startups that are looking to establish themselves in a competitive market.


Mobile Outdoor Advertising Has a 2.5 Times Higher Attention Rate Than Static Outdoor Ads

In today's fast-paced world, people are constantly on the move. Mobile outdoor advertising, such as vehicle wraps, has a 2.5 times higher attention rate than static outdoor ads. This is because people are more likely to notice and remember something that is moving. By using vehicle wraps, businesses can increase their chances of capturing the attention of potential customers.

Mobile outdoor advertising also allows businesses to target specific areas or events. For example, a food truck that has a vehicle wrap can drive around to different locations and events, allowing it to reach different audiences. This can be a great way for businesses to increase their visibility and reach a broader audience.


Final Thoughts

Vehicle wrap marketing is an innovative and cost-effective way for businesses to make a lasting impression on potential customers. With the ability to generate up to 600 impressions per mile, reach 92 percent of U.S. residents, and have a 97 percent recall rate, vehicle wraps are a powerful marketing tool that should not be overlooked. However, it's not just about the numbers. The eye-catching nature of vehicle wraps makes them an art form in their own right. A well-designed vehicle wrap can turn heads, spark conversations, and leave a lasting impression on those who see it. It's a chance for businesses to showcase their creativity and stand out from the competition.

Market your business through vehicle wrapping with the help of Total Truck Branding. We are a branding company that provides vehicle wraps in Chicago. All of our products are printed on the highest quality materials available and are coated with a durable shield, which holds up against all the elements! Get in touch with us today!